There are 1.5 billion websites on the internet and this number is increasing every single day.
Is it really a good idea for you or your business to have a website?
That’s what this blog post is for because I’m going to share 9 benefits of having a website and give you specific reasons to build your own website to increase your sales and conversions.
Let’s dive right in.
1. Online Presence 24/7
Today, having a company website is as crucial as having a shop, office, or telephone number.
Research has found that 6/10 customers expect brands to have content online about their business.
Having a website means customers are always able to find you — anytime, anywhere. As most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline.
2. Showcase Your Work
If you’re offering interior design services, content writing, professional web design services, and other types of work that can be made visual, a portfolio page will encourage more clients to try you out.
Our client, Swara Colors and Textures, wanted us to design a digital portfolio. Because it’s cheaper and easier to handle a digital portfolio than a paper portfolio. For their potential clients, It’s also easier to check out their portfolio in a single click.
Also, my favorite Bangalore-based illustrator, and blogger, Angela Marry Vaz uses her blog to market her illustration skills. And she is making more money than lots of other illustrators working online.
Even I use my personal website — Inuidea.com, to share my knowledge and business strategies to help young hustlers build their own online businesses and to grow my personal brand online.
If you want to increase the impact of your portfolio page, include 5 or more clients’ testimonies. You can put the client testimonies on the Home page which is where users land after clicking on your link or the services page.
3. Information Exchange
A website provides a quick and easy way of communicating information between buyers and sellers.
You can share contact information, show images of your location or products, and use contact forms to get inquiries from potential customers or feedback from existing ones.
You can even upload promotional videos or you can share detailed blog posts (written content) to share information and to really engage your customers, to build trust, and sell your business in an effective and cost-efficient way.
4. Credibility
In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely be distrusting of any business that didn’t have a telephone number, physical address, email address, or website.
As mentioned in the ‘Information Exchange’ section, you can share information to engage with your customers and to build trust.
Having a high-quality, good-looking, easy-to-use website makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business.
5. Market Expansion
As your website is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier.
Anyone, from any country, will be able to find your company, which means they’re now your potential customer.
You can attract these international potential clients by sharing information related to your business on your website.
6. Consumer Insights
There’s a huge benefit of having a website statistic. Analytic tools such as Google Analytics allow you to identify who your typical customer is, how they found you, what they like, their location, and more.
The diverse range of data available can help you better understand how your social media channels, how information available on your websites affect your brand, and can even highlight opportunities to change the online and offline aspects of your business such as promotions and product ranges.
7. Advertising
Online advertising tools like Google AdWords or advertising on Facebook and other social media give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods such as TV ads, hoarding, etc.
SEO and online advertising are great and easiest ways to reach your targeted potential customers. If it’s done correctly, traffic to your website can see an increase and you can get more clients through your website.
8. Competitors Online
If you don’t have a website it is highly likely that your competitor will do, this means that you are missing lots of opportunities to gain new customers. As I mentioned earlier, you can use your website to build trust, to get consumer insights and you can get more clients by doing SEO and online advertising.
So why not build an online presence, when there’s every chance you could be losing customers to your competitors by staying offline?
9. Customer Service Online
Websites provide an easier way to handle customer service. By sharing answers to regularly asked questions in a FAQ (Frequently Asked Questions) section and by sharing all useful information related to your business in web pages, you can reduce customer service costs and save yourself time and money.
This also means that customers can receive a reply instantly and save time, which helps to encourage positive customer relations in the long run. Also, you can use contact forms to get inquiries from potential customers or feedback from existing ones.
This could be a benefit for you, all positive feedback can be uploaded into a testimonial, this way you can build more credibility to convert your potential customer into a real customer.
Conclusion: 9 Benefits of Having a Website for Your Business
I hope you enjoyed this blog post and I hope now you know the benefits of having a website.
Now I’d like to hear from you.
Are you ready to build a website for your business now?
Let me know in the comment section below right now.
If you need help with web design, web development, and more, feel free to contact me!
